The challenge of selling at a fair price.

Determining the right sale price is a crucial step when selling a property. Indeed, the sale price is often the determining factor in the decision of any potential buyer.

Thanks to privileged access to the MLS® system – a network exclusively reserved for brokers who are members of a real estate board – your real estate agent is able to assess the value of your property and carry out a comparative market analysis based on properties comparable to yours that have recently been sold in your neighborhood. The comparative market analysis is an indicator of the price that today's buyers are willing to pay for a residence similar to yours, in a similar neighborhood. It takes into account the characteristics of your property, but also the conditions of the current real estate market.

The right price to start off on the right foot

To sell without delay, it is very important to take the time to set a fair sale price from the outset. When priced too high, potential buyers may become discouraged, while those who can afford to buy your property will quickly realize that they can obtain a better value elsewhere. In addition, remember that a property on the market for too long tends to lose value.

Selling on your own is a risky undertaking. Without in-depth market knowledge, you could undervalue your property's worth and miss out on substantial profit. In this regard, the real estate broker is the professional best positioned to help you maximize your real estate transaction.

Establishing the right price as soon as your property goes on the market is to your advantage: you will be sure to attract the maximum number of potential buyers, and thus sell your property as quickly as possible.